“Design used to be the seasoning you’d sprinkle on for taste; now it’s the flour you need at the start of the recipe.” — John Maeda


  • The early stages of the project will include defining the scope, technology limitations, and answering questions like what do we and don't we know about our end user. This phase may include stakeholder interviews, user interviews, competitor analysis and reviewing the current site or application.



  • Based on the initial information gathered from interviews, research, etc, I'll create wireframes and/or prototype of the designs.



  • Using the designs/prototype, we'll meet with the end users to test them. This can include a usability test to assess how easy key functionality is to use. From that test, the designs will be updated.



  • Meeting with cross-functional team members throughout the project is key. The revised designs though will include a design and development handoff. Designs will include detailed annotations defining interactions and design styles.