To stem the tide of student tobacco usage, the University of Texas Tobacco Research and Evaluation team and Peers Against Tobacco collaborated to create a website to highlight Texas colleges and universities tobacco policies. Our challenge was to build a site that could succinctly explain a school's tobacco policy, provide resources for a site visitor to take action to improve it, and incorporate the branding of the Peers Against Tobacco website.
Our team met with the client stakeholders which included members from the UT Tobacco Research group and their partner team, Peers Against Tobacco. This meeting was led by the senior UXer on my team and in which we defined the a) site's audience and user needs b) look and feel and c) technical considerations.
After the discovery meeting with the client, I put together some wireframes. With two of the major audiences being a) administrators of tobacco policies and b) university students, an early iteration explored putting the tobacco campus policy search front and center on the home page.